At McDonald’s, we listen to what our customers tell us. For the past 30 years they have told us — again, overwhelmingly — that they approve of our Happy Meal program. Three decades provide a lot of listening time. That’s why we are confident that parents understand and appreciate that Happy Meals are a fun treat, with right-sized, quality food choices for their children.
On this point, it seems that you purposefully skewed your evaluation of our Happy Meals by putting them in the context of a highly conservative 1,300 calorie per day requirement. I’m sure you know this category generally applies to the youngest and most sedentary children.
Furthermore, your over-the-top rhetoric flies in the face of our 55-year track record of caring for kids, a core McDonald’s value. Ronald McDonald House Charities has donated more than $465 million to children’s causes since its founding. Additionally, every night more than 6,400 families with critically ill children stay in the 300 Ronald McDonald Houses close to hospitals in 52 countries around the world. Also, customers recognize that their local McDonald’s restaurants and the franchisees who proudly run them continue to be some of the strongest supporters of youth athletics and activities in the world. Ronald McDonald also serves as an ambassador for children’s well-being, promoting messages around physical activity and living a balanced, active lifestyle.
As Chief Executive Officer of McDonald’s, I want you to know we will vigorously defend our brand, our reputation, our food and our people. CSPI is wrong in its assertions, and frivolous in its legal threats. McDonald’s has proudly evolved both our menu and marketing practices and will continue to respond to our customers’ needs. We have more choice and variety than ever before in our Happy Meals and across our menu. Furthermore, McDonald’s makes available in-depth, comprehensive nutrition information about our food to give parents the support they need to make appropriate choices for their children.
And let me add, in saltier language, a hearty FUCK YOU to the food Nazis everywhere who want to run our fucking lives. Fuck off, assholes!
Now, Mr. Skinner, pretty please, can we talk about bringing back your delicious deep fried apple pies?
(H/T Moe Lane)