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realclearworld

Mercedes channels Che Guevara

Che_610x407
Under a huge portrait of Che Guevara, Mercedes' Dieter Zetsche touted a vision of car-sharing. (Credit: Sarah Tew/CNET

This image has been used sell everything from watches to baby clothes, and considering the number of t-shirts, and other items we see emblazoned with the murderous mug, you might wonder, why bother getting upset? 

I'll tell you why.  Because this isn't just any old unpopular image, this is the offensive image of a mass-murdering, cold-blooded killer responsible for the deaths of thousands of  Cubans. This is the image of a abusive psychopath who enjoyed unspeakable cruelty against his innocent victims, a killer who enjoyed the added cruelty of executing the condemned in front of their family members. I've seen elderly women almost faint when unexpectedly presented with his image, so great was the trauma inflicted upon them by his brutality, that the fear is still there, decades after the deed. 

It is the responsibility of good people to speak out and denounce inhumanity.  That a German corporation would use the image of a mass-murderer to market autos is particularly contemptible.

This corrupt company, who by the way has ten dealerships catering to the elite in Cuba, can be contacted here:

Daimler AG
70546 Stuttgart
Germany
Phone: +49 711 17 0
Fax: +49 711 17 22244

3 comments to Mercedes channels Che Guevara

  • [...] correct your mistake. The window of opportunity for Mercedes-Benz to apologize and correct their offensive and insensitive use of the image of Che, a sadistic and racist murderer, to promote their brand is closing [...]

  • CMolina72

    I just posted this on the Mercedes Benz Facebook page. They've probably deleted by now, but I can keep posting!

    *******************
    Dear Marketing geniuses at Mercedes Benz: Your vehicles have always represented world-class luxury and affluence. People who drive your cars tend to be successful. Among a very large population of successful people driving your vehicles are Cuban-Americans. The people of my parents' generation came to this country, worked hard, bought houses, ensure a better life for us and many even own Mercedes Benz.

    Well, now you've gone and ticked us off. You see, the image you have chosen to represent your new line of vehicles happens to be that of che guevara. He was not only a mass-murderer and homophobe, but he also stood AGAINST everything your brand represents. It seems that someone in the marketing department would have done their research. Instead, people ignorantly and sheepishly follow the "viva la revolucion" concept and they are grossly misguided. You now are showing support of a mass-murderer who was responsible for the deaths of countless men, women and children. We hope this campaign does what you intended it to do - that is, of course, if you intended to piss off a large population of people who will now bombard you with emails, phone calls, petitions, etc until you apologize and remove the image.

    Consider yourself warned. A large population of angry Cubans and others with a conscience and education is NOT good for public relations and it's definitely not good for business. Do the right thing - apologize and make that disgusting image of che guevara go away.

    Have a lovely day...

  • [...] correct your mistake. The window of opportunity for Mercedes-Benz to apologize and correct their offensive and insensitive use of the image of Che, a sadistic and racist murderer, to promote their brand is closing [...]