PINAR DEL RIO


support babalú


Your donations help fund
our continued operation

do you babalú?

what they’re saying


bestlatinosmall.jpg

quotes.gif

activism


ozt_bilingual


buclbanner

recommended reading





babalú features





recent comments


  • antonio2009: I am shocked, shocked, that the New York Times would treat a Cuban exile academic author in that manner. Well, I am going to...

  • Humberto Fontova: Above comments prove that “El professor distraido” is back in FORM! As “distraido” as ever!

  • Carlos Eire: Wait! Retraction. I thought this list was from the New York Times. They listed my book today too, as one of the top 10....

  • Rayarena: By the way, there are actually 5 not 4 Cuban American congressmen. You evidently forgot to include former Miami Mayor Xavier...

  • Carlos Eire: Hey! I had nothing to do with this! The bastards refused to review the book when it was published. And also refused to list...

search babalu

babalú archives

frequent topics


elsewhere on the net



realclearworld

What’s wrong with this picture?

p.R._Parade_2012

What’s wrong with this picture announcing the June 10th, 2012 Puerto Rican Parade in New York City? When Puerto Ricans gather on Sunday and sing “Que Bonita Bandera,” I can assure you that they will not be singing about the Cuban flag.

To answer the question above, the New York Daily News published on June 7, 2012, an advertisement that featured the Cuban flag behind the image of New York Giants wide receiver Victor Cruz (an athlete with a Puerto Rican mother) to highlight the upcoming Puerto Rican Day Parade. But, wait a second! Sunday's parade is a Puerto-Rican parade, not a Cuban parade!

It turns out that just a few weeks ago, several Latino journalists were let go from the Daily News after its Spanish-language publication Hora Latina was discontinued. Moreover, the newspaper had fired most of its Hispanic staff just a few weeks before this parade.

And now you know why it is important to hire Hispanics when you are advertising to a Hispanic market. While many think this is a gesture of good will, those who care about the bottom line know better.

3 comments to What’s wrong with this picture?