Bacardi as a Legacy and Symbol of Cuban Freedom
Bacardi is honoring its origins with a series of film shorts about Emilio Bacardi. It offers a very simplified version of Cuban history but that does have a large basis in truth.
The Bacardi family has played an important role throughout Cuba’s history. Bacardis fought for Cuban independence alongside Antonio Maceo and continued to engage in public service during the Cuban republic. Bacardi also has a tradition of resisting not only Spanish colonial rule but every dictatorship that has arisen in Cuba. Bacardis resisted Gerardo Machados’s usurpation of Cuban democracy as they did Fulgencio Batista’s and for half a century against the Castro dictatorship.
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