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realclearworld

Drinking Cuba Libres with Bacardi Rum

The message in small letters, above:   IN 1960 THE REVOLUTIONARY REGIME IN CUBA ILEGALLY CONFISCATED ALL THE BACARDI COMPANY?S CUBAN ASSETS WITHOUT COMPENSATION AND FORCED THEM OUT OF THE COUNTRY. THE BACARDIS LOST THEIR  BUSINESS AND THEIR

Having lived in the Washington, DC Metropolitan Area for 48 years and having worked for the Federal Government for over thirty years, I learned the art of building coalitions to get things done. The only way to get anything done in this town is to get like-minded individuals together on the deal. There is no other way. Period!

This, of course, has served me well when I got married at age 22. Cuban men have a tendency to think that they are the last Coca-Cola in the desert. Of course, most claim that this is not their fault, but just the way that their Cuban mothers raised them. There is some truth to the latter statement. Nevertheless, I’ve been married for 36 years because I’ve learned to embrace the art of the three C’s: communication, collaboration, and, most importantly, compromise.

With regard to Cuba, my philosophy has always been that any enemy of the Cuban Communist Regime is a friend of mine. I don’t ask for party affiliation, sexual orientation, race, gender, religion, ethnicity, or any other variables. This explains why I’ve admired former Senator Robert Torricelli (D-NJ), Senator Bob Menendez (D-NJ), former Senator Jesse Helms (R-NC) and Senator Marco Rubio (R-Fla.). We don’t always agree on other issues, but we are on the same page when it comes to Cuba.

This serves as an introduction to the reason why I insist on drinking only Bacardi Rum. My Cuba Libre drinks are always served with Bacardi Rum. The reason for my loyalty to this corporation is that Bacardi has always been a strong advocate for the cause of most Cuban-Americans to restore freedom and democracy to Cuba. And the support has not only been moral, but financial, as well.
A case in point, the back page of the Super Bowl issue of Sports Illustrated Magazine has captioned advertisement. The message in small letters reads as follow:

IN 1960 THE REVOLUTIONARY REGIME IN CUBA ILEGALLY CONFISCATED
ALL THE BACARDI COMPANY’S CUBAN ASSETS WITHOUT COMPENSATION
AND FORCED THEM OUT OF THE COUNTRY. THE BACARDIS LOST THEIR
BUSINESS AND THEIR HOME, BUT AS HISTORY HAS PROVEN, NOT THEIR
SPIRIT. THEY SIMPLY STARTED OVER SOMEWHERE ELSE.

I can assure you that this advertisement was not cheap. Ergo, I’m reaching out to Cuban-Americans and those who love the cause of freedom for all people to purchase a copy of the Super Bowl issue of Sports Illustrated Magazine. And, don’t just limit yourself to purchasing one copy. Buy other copies to hand out to your friends and relatives. And, don’t wait to buy them next week when they may not be on the bookshelves anymore; buy them this week.

Please, please, avoid the temptation of forwarding the photograph of the advertisement to your friends. This will not help Bacardi, which is what we should be aiming for.

Bottom line: if Bacardi supports the cause of freedom for a Cuba AC (After Castro), those of us who love freedom must support Bacardi with our pocketbooks.

4 comments to Drinking Cuba Libres with Bacardi Rum

  • asombra

    I find this ad offensive. If Bacardí wants sympathy or admiration for being victimized by the Castro regime and having to start over abroad, it can damn well take a number and get in line--and it's one hell of a long line. Not a word, I see, about Bacardí actively supporting Castro before 1959, when opposing or exposing him could have made a difference. The same was true of other rich and influential Cubans, and maybe they all meant well and simply had piss-poor judgment, but Bacardí should have more shame instead of what amounts to asking for applause.

    The operative word is pudor, not to say vergüenza, and I find it conspicuously absent from this self-congratulatory ad--which I have no intention of forwarding, much less supporting financially. Bacardí supported Castro financially at a time when it was still possible to avert disaster, and the fact it later "saw the light" when Castro turned on his former backer is not exactly akin to a religious conversion.

    Yes, every business tries to project a favorable image to promote itself, but that's not the issue. The issue is the means used here, meaning Cuba's tragedy--a tragedy for which Bacardí shares responsibility, even if it was a well-intentioned but nevertheless useful idiot. In other words, there are many other ways Bacardí can promote itself, and bringing Cuba into it like this strikes me, at best, as exceedingly tasteless, not to say classless. It certainly left a bad taste in my mouth.

  • marhare

    "Please, please, avoid the temptation of forwarding the photograph of the advertisement to your friends. This will not help Bacardi, which is what we should be aiming for."

    How does purchasing an issue of Sports Illustrated help Bacardi any more than forwarding the picture to a friend? I can't imagine that Bacardi gets any of the money from magazine sales; buying the magazine only benefits Sports Illustrated and its corporate parent (Time Warner).

    Bacardi probably would like nothing more than for its ad to go viral, and have people email it all over the place.

  • George Moneo

    Asombra, you're spot on.

  • asombra

    While the Bacardí people were being "progressive" and funding Castro's "revolution," a real statesman with insight and vision, Carlos Márquez-Sterling, was fighting an uphill and very unequal battle to steer Cuba safely between the Scylla and Charybdis represented by Fidel and Batista. If all the rich idiots who helped Fidel had gotten behind Márquez-Sterling instead, disaster might well have been avoided. I'm very sorry, but I have no tolerance for the likes of Bacardí, after the fact, trying to get credit for being anti-Castro. If they hadn't helped put Fidel in power, they wouldn't have been kicked out of Cuba. Bacardí should damn well be anti-Castro now, but don't make a theatrical production of it, OK? It's quite unseemly.