Burlington Che Factory

Che-onsie-t.jpg

Yes folks, this photo is from an actual ad – in Time Magazine – for holiday shopping. Now your toddlers can don the image of a marxist murderer!

But wait! There’s more! This holiday season, for that rebel teen in your family that prefers camouflage to khakis, there’s a matching Che t-shirt also from Burlington Coat Factory!

burlington.jpg

That picture is a vidcap from Burlington’s latest tv ads, the video of which can be viewed here.

I cannot, for the life of me, understand this phenomenon. Do we really live in a country where the words “under God” in its pledge of allegiance are offensive and the promoting of murderer is not?

Is this the country that I live in? Is this a country that sits idly by while iconic images of a man who himself is responsible for the deaths of thousands of Cubans proliferate? A man in charge of the firing squads at La Caba?a Prison ordering excutions and torture? A man that during the Cuban Missile Crisis actually preferred a nuclear holocaust so that his “New Man” could rise from the ashes of millions of dead human beings? (source)

And where does this love of murderers end? Will we allow ourselves to accept merchandise for children with pictures of Hitler or Mao or castro or Stalin? Isnt this in effect having children promote the murder of millions? Children advertising genocide?

Boycotts and protests of Burlington Coat Company are planned for December 4th:

BOYCOTT BURLINGTON COAT FACTORY

PROTEST Saturday Dec. 4, 2004 at noon at Burlington Coat Factory stores

MIAMI: 11301 NW 12TH Street, Miami, FL 33172

NEW YORK: 707 6th Avenue, NY, NY 10010

LOS ANGELES: 22835 Victory Blvd., WEST HILLS, CA 91307

SAN FRANCISCO: 899 Howard St., San Francisco, CA 94103

WASHINGTON D.C.: 3524 South Jefferson Street, Baileys Crossroads, VA 22041

I dont know how much good these boycotts and protests will do. If the people making, selling and advertising these images of Che Guevara have not learned by now what kind of a man he was, what he truly stood for, then I fear they will never know. Capitalizing on iconic images of a mass murderer that preached the evils of capitalism and fought tooth and nail to destroy it.

Oh, the bloody irony.

There’s only one photo of Che Guevara that merits such grandiose appeal. This one.

UPDATE: An update to this post can be found here.

45 thoughts on “Burlington Che Factory”

  1. From Exasperation to Stomach-Clenching Disgust

    Val points us to this ad for a onsesie. I’ve been thinking about this for some time now, and I just can’t wrap my head around it. What are these people thinking? And when will we start seeing UBL bibs…

  2. Damn…i cannot believe people would buy that crap – maybe I can see teenagers buying stuff like that since they don’t understand the significance, but BABY CLOTHES?

    Either way, they shouldn’t carry merchandise like that. There will be no products bought from Burlington Coat Factory for my family.

  3. That just disgustes and makes me ill. Some people are so ignornant. You almost wish that life would put them in the same situation as the people that were tortured by Che so they can feel what they felt.

    Burlington has never really been on my list but is definitely off now and I only wonder who is actually manufacturing the garbage.

  4. Val
    You failed to post the caption for the kid’s pic above:

    “Destroy the bourgiouse Burlington Coat Factory! Free Coats for Everyone!”

  5. And speaking of murderous commies

    In reading other letters to Fidel, look what Babalublog has found: Che Guevara onesie by Appaman Featured in Time Magazine’s holiday web shopping guide, “Viva la revolution!” Now even the smallest rebel can express himself in these awesome baby onesies…

  6. This comment has nothing to do with your blog, but I want to wish you, Maggie and your family a Safe and Happy “Thanksgiving Day”
    “Viva Cuba Libre”

  7. Ché Guevara Garb; Babies Sizes, Too!

    Imagine for a moment you’re the principal of a suburban elementary school. One fine morning, you’re standing at the schoolhouse door, watching the children enter, faces shining brightly and all the great expectations of the world ahead of them. Suddenl…

  8. I used to think commie chic would start to vanish – from sheer embarassment – when the USSR fell apart and the news spread about what really goes on in a “worker’s paradise.” Instead it seems to be getting worse, like the romanticization of the Civil War as a great lost cause (except the body counts and atrocities during the War don’t even rate compared with the nations of dead under the reign of “agrarian reformers”).

    If it’s OK to wear that crap, it’s OK to wear a shirt with any mass murderer on it.

  9. Designer poverty (one of an occasional series)

    You wouldn’t buy your baby a jumper with Charles Manson’s face on it, would you? Hitler’s? Marx? Stalin?

    So why Che Guevara?

    Val Prieto has the details: Babalu Blog: Burlington Che Factory

  10. Wednesday Morning Mix Up

    1. Happy Birthday to my little sister Nicole. It?s her 20th birthday today! No more teenagers for my mom! Nicole is on the left in this picture. She?s way cute ain?t she? 2. Tomorrow is Thanksgiving. That means lots of…

  11. The vast majority of American’s don’t know who Che is, so why would they object to his picture? On the other hand, we all know that the Under God was added to the pledge in the 50s by the McCarthyites and is therefore put in place by one of the worst groups in
    American history. If we didn’t need Under God in the pledge for the previous 150 years, why do we need it now?

  12. NEW “T SHIRT” IDEA
    Acquire rights to print the cadaver photo on a shirt, with a proper title of some sort, “Che the Murderer” or some such thing? “Dead or Alive? Dead’s Better” “CHE, AS A CORPSE”

    UNDER GOD?
    Well, it’s not such a bad idea, when you consider that the Founding Fathers referred to him often, that every State Constitution refers to God, and all our historical documents mention him quite often.
    But, one thing quite important that Flaime might consider is that the wording is quite explicit and must have been well thought out, freedom of religion. It says: OF. It does not say: “from” religion. Read and re-read it, OF, OF, OF, OF, OF. Thank GOD that our Founding Fathers all had a faith in God or we’d be living under some other system where things would not be going so well. That the wee minority of O’Hares in this country sould dominate over the great majority is something that would have those Founding Fathers rolling over in their graves faster than the Whirling Dervishes of fact and legend.

    Say it again, friend, OF, OF, OF. The intent was that the majority should rule, but not ignore the minority, but neither be dominated and controlled by them as is the case today. We do not guarantee that you will never heard the word GOD as you go about your daily business.

  13. NEW “T SHIRT” IDEA
    Acquire rights to print the cadaver photo on a shirt, with a proper title of some sort, “Che the Murderer” or some such thing? “Dead or Alive? Dead’s Better” “CHE, AS A CORPSE”

    UNDER GOD?
    Well, it’s not such a bad idea, when you consider that the Founding Fathers referred to him often, that every State Constitution refers to God, and all our historical documents mention him quite often.
    But, one thing quite important that Flaime might consider is that the wording is quite explicit and must have been well thought out, freedom of religion. It says: OF. It does not say: “from” religion. Read and re-read it, OF, OF, OF, OF, OF. Thank GOD that our Founding Fathers all had a faith in God or we’d be living under some other system where things would not be going so well. That the wee minority of O’Hares in this country sould dominate over the great majority is something that would have those Founding Fathers rolling over in their graves faster than the Whirling Dervishes of fact and legend.

    Say it again, friend, OF, OF, OF. The intent was that the majority should rule, but not ignore the minority, but neither be dominated and controlled by them as is the case today. We do not guarantee that you will never hear the word GOD as you go about your daily business.

    And, one thing about O’Hare and Che. They both seemed to have earned their just rewards right here on earth, don’t they. Porque no?

  14. The Che t-shirt phenomenon has been around since the 80’s. Goes to show how ignorant people are of history. It’s as tasteless as wearing a Lee Oswald, Richard Speck or Ted Bundy t-shirt.

    Maybe next season BurlingtonCF can have Uday and Qusay t-shirts.

  15. On a lighter topic, whatever became of Kitto McFiddo? That’s a much better subject to put on a tee shirt.

  16. Hi. I’m new; been reading here off & on for a few weeks now. First, I commend Val for speaking out against castro while so many others seem entranced by him.

    Second, I visited the web site of the boutique in the first link of this article (under the text “actual ad”) and sent them an “I’m repulsed” message. Here’s their email since I had to search the whole site for it because their subpar webmaster neglected to put contact info on every page: info@lalaling.com

    Third, why is common sense so uncommon? Can’t people see that communism is bad? I visted Key West as a child and saw on display a rusted, halved 55-gallon drum that refugees from Cuba used as a boat to ESCAPE the island. Doesn’t that just scream the obvious that it’s a bad regime if residents are so desperate to flee that they’ll try anything?

    That’s all. Thanks for the venue. ^_^

  17. What’s worse is that in Time Magazine, it’s not even an ad. It’s one of their recommendations for children in their holiday buyer’s guide! I’m boycotting BCF and I demanded an apology from Time!

  18. Hey i am new to this blog and i would like to introduce myself and give you all a little backround on me. I am Manny a 21 year old college student, currently studying political science. I hope to share my knowledge on politics especially cuban politics with all of you. For starters i have always loved politics and i am a cousin of fulgencio batista, i aspire to run for office in the near future. I came upon this blog one day while i was doing research for a class, and i was very intrigued by your postings so i decided to join and take from this as much as possible. And about the che guevara shirt i think that is one of the biggest mis-conceptions in the world today. Popular rap groups such as black-eye peas, floetry, and dead prez to name a few, wear che shirts or have pictures of him while performing or in there videos. So just rite there people think wearing che shirts is cool or whatever, the thing is people dont understand the strong hatred and sentiment people have towards el che.I would say 80% or maybe more of the people that wear che shirts do not know what he stood for. For example i was in one my political science classes the other day when a classmate of mines walked in with a che shirt. At first i was stunned and was wondering what he was doing. So the next day when we had class i took it upon myself to speak to the class and educate them a little bit on el che and his life, and after i spoke my classmate that wore el che shirt the day before came to me and told me didnt know el che was a mass muderer and etc…. and he wore it because it looked cool. So he told me he would never wear it again. I think there is too much mis-information out there and people get confused and dont know what to think, so people like my class mate i dont get bothered by, but i do get bothered by the ones who actually wear che shirts and know what he stood for. So if any of you would like to e-mail me about anything my e-mail address is Miamipolitics5@yahoo.com. I look forward to getting and sharing knowledge with all of you.

  19. Fits right in with the popularity and critical acclaim that has been seemingly universally bestowed upon the movie “Motorcycle Diaries” which is about Che’s younger years. I’ve heard many reviewers, and industry commentators discuss this film and its subject without any reference to the atrocities he committed later. Blows my mind how disconnected these people can be from reality. But this isn’t the first of this I’ve seen. As others noted above, this has been going on since the ’80s, but I am surprised to see a chain like BCF selling this crap. The irony of turning commie icons into symbols of corporate marketing makes me laugh a bit, darkly. Viva la Revolucion!

  20. Manny, that’s pretty brave of you to try and educate your peers on what Guevara was really like. I’m the same age as you and whenever I see someone wearing a Che t-shirt I take it upon myself to at least ask what they think is so great about him. I usually get a mouthful of vitriol, although I have had one or two of my acquaintances, after they’ve done some reading on the subject, tell me they’re glad I kicked up a fuss!

  21. It is unbelievable to me that communism is still being glorified into “chic” fashion statements. The manufacturers & the wearers are only showing their ignorance of history when they do.

    I don’t read Time so I’m glad I happened by this blog & saw the Che ads (thanks to Baldilocks). I
    hope you don’t mind my using a photo on my blog…don’t worry, I will attribute.

    http://cube47.blogspot.com/

  22. You people do not seem to understand the joke. What is funny is that selling of the image of Che to make a buck is so anti-che and anti-communist, we should all be buying this shirt.

  23. I got a prompt reply from the boutique which I mentioned in my previous post, and their response (true the observation many of you have made) said that they didn’t know the history behind the portrait of Che. How sad.

    Manny, I agree that you are doing a great service by informing people in a non-confrontational way. Keep up the good work, and maybe your classmates will actually learn something useful while at university! 🙂

  24. Thanks for your support. I wish all Americans had the passion for fighting for freedom that Cuban Americans have. I love you guys. That’s one reason I decided to pick this issue. I hope you will help put an end to the glamorization of a communist murderer. Be sure to visit http://www.freestarmedia.com/burlingtonchefactory for last minute changes. For example my friend in Miami tells me they will meet at another location (which differs from the one you see above.)

    -Logan Darrow

  25. You ignorant Fascists. How dare you point the finger of accusation at a true freedom fighter when he himself was butchered by not cubans, but american trained and paid for terrorists. I truly wish to know what Cuba would have looked like had he lived and Castro, the bloody lunatic, had been killed. che was a brilliant man with a heart which bled for all people suffering under tyranny and oppression. You have all bought into a propoganda machiena nd are nothing more than ignorant sheep.

  26. Todd C. Smith,

    Perhaps you should sit down with a few of my family members who personally witnessed Che murder sons, fathers and grandfathers in one fail swoop? You know absolutely nothing of what you are talking about.

    It is you that has swallowed his marxist propaganda hook line and sinker.

  27. I just strike it up to ignorance. No one can come close to convincing me that Jay-Z for example (who likes to sport Che merchandise), knows anything about Che at all. “Revolution” is a romantic thought, but the reality of the revolution in Cuba is the anti-thesis of cool, chic, and um, romantic.

  28. “If they could just stay Marxist ”til their Che’s wear out!”

    Idolizing Che Guevara now begins at an early age. Where is the fashion world coming to when it’s considered cool to wear the imprint of a bloody Marxist murderer?

  29. Alright, I’m a 17-year-old male teenager in my senior year of high school…the truth about the Che shirts- they are pretty cool looking. The guy looks like a rock star or an actor, I saw a few kids around my school wearing this shirt and that’s when I started my research. We, as Americans, have a “Freedom of speech, religion, etc…” but wearing clothing that promotes a communistic murderer, to me, is crossing the line. The ignornance of many Americans is amazing to me…why not just wear a shirt of Hitler? Or better yet…have a photo displaying all of the people that Guevara killed…..

  30. Murdering Marxist

    It turns out that the real Ch? Guevara wasn’t very good at anything. In fact, he couldn’t even ride a motorcycle. (via hog on ice who wonders: “How long will the left continue to idolize this sociopathic, underdeveloped, unsuccessful, spoiled infant?”)…

  31. I am totally in awe as to how ignorant my fellow americans are. I am proud to be an american citizen and have freedom of speech and all that but to promote this kind of crap really puts my panties in a bunch. I suppose Social Studies, History, Civics or Politcial Science classes aren’t important or not quite informing today’s population of idiot’s like the “Che”‘s theories and unjust (to say the least) behavior. Unfortunately, it all starts out with fashion and for a store like BCF and TIME Magazine to promote this stuff and demenstrate how ignorant America is and how easily its citizens become followers. Praise to all who speak out especially to Val for he is truly a Leader and correctly using our Freedon of Speech.

  32. Theres a shirt going around that says “Jesus was a cunt” Why not change it to “Che was a cunt” in the back, and put his severed hands on the front with bith big bold letter saying “OwNeD”

    The People have to know. I look forward to the protest in Miami. Oye Val, Te lo comiste caballo…lol

    Fuck communism and all its branches and followers..

  33. And speaking of murderous commies

    In reading other letters to Fidel, look what Val Prieto has found: Che Guevara onesie by Appaman Featured in Time Magazine’s holiday web shopping guide, “Viva la revolution!” Now even the smallest rebel can express himself in these awesome baby…

  34. Wednesday Morning Mix Up

    1. Happy Birthday to my little sister Nicole. It?s her 20th birthday today! No more teenagers for my mom! Nicole is on the left in this picture. She?s way cute ain?t she? 2. Tomorrow is Thanksgiving. That means lots of…

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