Ever since I started my web site TrenBlindado.com, I’ve gotten letters from distressed people like this one:
My name is xxx and I’m a Cuban-American living in the “Oh Sí.” I was out shopping with a friend the other day and we went into this little tiendita que se llama “Calacas.” I thought the store was very cool until I saw hanging on the wall a bandera Cubana with the picture of Che on it. I was so furious we had to leave before I said something out of place.
Here’s the thing. The Alberto Korda image of Che has always been popular but lately it’s become really, really fashionable. I mean it’s everywhere. GOOD! The more fashionable it is now, the less fashionable it will be later. The sooner everyone goes out there and buys their t-shirt, further enriching the capitalists, the sooner the fad will end and the all the Che Guevara t-shirts will be confined to the back of the closet along with Members Only jackets, skinny ties, Zubaz and leg warmers.