Another luxury goods outlet has opened in Havana that displays items beyond the reach of 99% of Cubans.
South Korean electronics giant Samsung has placed its wares on display, in order to raise “brand reputation” — whatever that means — in a market with very few customers, where 99% of the population earns less than 30 US dollars a month.
Of course, Castro, Inc.’s tourist industry needs flat screen televisions and refrigerators, as do foreign diplomats and members of the Castro oligarchy.
Ignorant non-Cuban journalists report that Samsung is teaming up with “local retailer” TRD Caribe, a branch of Castro, Inc.’s military-controlled monopoly.
Maybe this store will sell goods to visiting Cuban Yo-Yo’s, who will purchase items at inflated prices for their families?
Add this to other recent news stories about luxury hotels and luxury shopping malls in Castrogonia, one of the world’s poorest nations. This store is NOT for Cubans who live in Castrogonia.
From The Korea Herald:
Samsung Electronics Co. said Monday it has opened a brand shop in Cuba, marking a rare move for a global tech company to make a full-fledged step to tap into the market.
The South Korean tech giant said it has opened the brand shop under cooperation with a local retailer Cadena De Tiendas TRD Caribe.
The shop will display premium Samsung Electronics products including smartphones, TVs and refrigerators.
TRD, a major retailer, takes up more than 50 percent of the country’s electronics market.
Samsung first joined an electronics convention held in Cuba in 2012 and has been making efforts to penetrate deeper into the country. The company said the shop is expected to help improve Samsung’s brand reputation in the region.