Inflation hits the Cuban coffee colada in Miami

Back in the old days you could pick up a colada of Cuban coffee for a buck and serve five or six people a shot of this magic elixir. Now with inflation raging, you’ll pay twice as much.

Via the AP on MSN:

We had the $1 colada in Miami and we had it all.

We walked around with pocket change and a knowing superiority that we could approach any of the countless Cuban coffee ventanitas in Miami and order a 4-ounce grail of that sweet, dark nectar of the Cuban gods.

For this meager sum, the window waitress gave us jet fuel in a tiny heatproof vessel we could take with us, securely, from the barber shop to the boardroom, and share with friends and frenemies. It was our birthright, our trophy, topped with a tiny tower of thimble-sized cups for sharing.

But those days have come quietly to an end.

The average price for a colada at 20 of Miami-Dade’s most popular ventanitas, from Homestead to Hialeah, is now $2.06 — twice what it cost at many Cuban coffee windows like Sergio’s Cuban restaurant in 2019. The cheapest among those, a tie between El Palacio de los Jugos on Flagler Street and Hialeah’s Epicentro, is now a $1.50. The highest? Hialeah’s Molina’s Ranch charges a Starbucksian $4.05.

“You’ll never see the colada for less than $2 in the near future. The dollar colada is over,” said Sergio’s owner CEO Carlos Gazitú, who last sold the dollar colada at his family-owned chain in 2019.

The cost is still nowhere near the ridiculous Starbucks prices for a vastly inferior product, but it still hurts to pay that much.

3 thoughts on “Inflation hits the Cuban coffee colada in Miami”

  1. Back when Starbucks was more a bright and shiny object, I was turned off it by its ridiculously high price for its espresso. I figured if that was so overpriced, everything else must be, so they lost me very quickly.

  2. Yes overpriced, and if you’ve been raised on Bustelo and Pilon way inferior as it pertains to taste. I call it marketing genius.

    • For better or for worse, I respond very negatively to feeling overcharged, and the “marketing genius” only made me feel more negative because the whole thing felt like more of a rip-off. There was also an incident (covered here at the time) involving a Cuban bakery in a Miami strip mall which couldn’t sell Cuban coffee because a Starbucks at the same mall had some arrangement which prevented such competition. I don’t care how legal it was; I found it outrageously inappropriate and downright offensive, and Starbucks lost me for good with that.

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